Are you a Freelance Web Developer?
Struggling to get clients?
Here's all you need to know on how to get clients 👇
So many freelancers focus on “getting clients”.
Instead, your focus should be getting the “right clients”.
This CAN make all the difference 👌
Who are the “right clients”?
✅ Clients who you are passionate about helping.
✅ Clients who see value in your services and pay you accordingly.
Nobody wants to work with a client who:
❌ Doesn't pay
❌ Has a lot of demands
❌ Treats you like they own you
Things you must have
🎯 Brand Identity
🎯 Niche vs Generalizing
🎯 Portfolio Website
🎯 Pricing Structure
1. Brand Identity
- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)
Good Examples of a USP:
✅ “I create stylish e-commerce websites for fashion brands.”
✅ “I create affordable 1-page websites for small businesses in 1 day.”
✅ “I help dentists get more patients - guaranteed.”
These USP's state who your ideal clients are 👍
2. Choose a Niche 🔥
Niching down means you’ll create websites for a specific niche like:
- Health and Fitness
- Coffee Shops
- Solar Companies
Pros of niching down?
⚡ You can charge higher.
⚡ Quickly establish yourself as an expert.
⚡ You spend less time looking for clients. Instead, they come to you.
⚡ Allows for a targeted client outreach strategy.
Deciding on a niche:
You need to consider one aspect or a combination between:
- Desire/Interest/Passion (Enjoyment factor)
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)
3. You Need a Portfolio Website
A portfolio website is the new online resume.
You need to SHOW what you've DONE.
Not just TALK about what you can DO.
→ Ask friends/family
→ Offer a website design for a low price
→ Do websites for free
→ Buy domains and create website examples
Get work experience and testimonials.
✅ Social proof
4. Pricing Strategy
✅ Focus on the RIGHT Client
✅ Build a Personal Brand
✅ Have a USP
✅ Choose a Niche
✅ Build a Portfolio
✅ Have the RIGHT Pricing
Now here's how to use this to get clients 👇
Getting Your First Client as a Web Developer 🔥
Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:
-> Google Ads
-> Facebook Groups
-> Linkedin Outreach
-> Freelance Platforms
-> Manual Outreach
1. Google Ads:
Google AdWords is an effective tool to get clients as a web developer. 🛠️
Search terms you should consider bidding on are:
- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"
Adding your [niche] is 🔥
2: Facebook Groups
Facebook groups can be a very powerful marketing tool 🛠️
There are two ways to use Facebook groups to sell your services:
1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.
3. Linkedin Outreach
- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad
4. Freelance Platforms
There are 100's of job platforms to find work or earn a side income through freelancing.
I used Fiverr.
How I turned $5 into 5 figures on Fiverr:
- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website
5. Manual Outreach
Look for businesses in your niche here:
- Yellow pages
- Google & Google maps
- Local online business directories
- Facebook (search your niche keywords)
- Local print media like newspapers and flyers
Look for the following:
1. Do they have a website? If no - good. If yes - can you improve it?
2. Do they show up on Google for their business?
If you see potential, it's time for you to pitch your services.
It's a numbers game.
The more you reach out to, the more chance you have of succeeding. 💪
Here are a few ways you can get higher-paying web design clients:
📌 Set Up a Sales Funnel
📌 Dominate Your Niche
📌 Be Top of Mind
📌 Get Your Clients Results
Bonus Tips: 🔥
- Avoid directly selling yourself
- Focus on quality over quantity
- Set aside time for learning new skills
Now it’s up to you to apply what you’ve learned to get results. 💪
Remember that knowledge leads to nothing without action.
For further reading and more detail:
How to Get Clients as a Freelance Developer:
- Brand Identity
- Price Strategy
- FB Groups
- Freelance Platforms