Are you a Freelance Web Developer?

Struggling to get clients?

Here's all you need to know on how to get clients ๐Ÿ‘‡

So many freelancers focus on “getting clients”.

Instead, your focus should be getting the “right clients”.

This CAN make all the difference ๐Ÿ‘Œ

Who are the “right clients”?

โœ… Clients who you are passionate about helping.
โœ… Clients who see value in your services and pay you accordingly.

Nobody wants to work with a client who:

โŒ Doesn't pay
โŒ Has a lot of demands
โŒ Treats you like they own you

Tips ๐Ÿ‘‡

Things you must have

๐ŸŽฏ Brand Identity
๐ŸŽฏ Niche vs Generalizing
๐ŸŽฏ Portfolio Website
๐ŸŽฏ Pricing Structure

1. Brand Identity

- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)

Good Examples of a USP:

โœ… “I create stylish e-commerce websites for fashion brands.”

โœ… “I create affordable 1-page websites for small businesses in 1 day.”

โœ… “I help dentists get more patients - guaranteed.”

These USP's state who your ideal clients are ๐Ÿ‘

2. Choose a Niche ๐Ÿ”ฅ

Niching down means you’ll create websites for a specific niche like:

- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce

Pros of niching down?

โšก You can charge higher.
โšก Quickly establish yourself as an expert.
โšก You spend less time looking for clients. Instead, they come to you.
โšก Allows for a targeted client outreach strategy.

Deciding on a niche:

You need to consider one aspect or a combination between:

- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)

3. You Need a Portfolio Website

A portfolio website is the new online resume.

You need to SHOW what you've DONE.

Not just TALK about what you can DO.

No experience?

→ Ask friends/family
→ Offer a website design for a low price
→ Do websites for free
→ Buy domains and create website examples

Get work experience and testimonials.

โœ… Social proof
โœ… Credibility

4. Pricing Strategy

๐Ÿ” Takeaway:

โœ… Focus on the RIGHT Client
โœ… Build a Personal Brand
โœ… Have a USP
โœ… Choose a Niche
โœ… Build a Portfolio
โœ… Have the RIGHT Pricing

Now here's how to use this to get clients ๐Ÿ‘‡

Getting Your First Client as a Web Developer ๐Ÿ”ฅ

Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:

-> Google Ads
-> Facebook Groups
-> Linkedin Outreach
-> Freelance Platforms
-> Manual Outreach

1. Google Ads:

Google AdWords is an effective tool to get clients as a web developer. ๐Ÿ› ๏ธ

Search terms you should consider bidding on are:

- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"

Adding your [niche] is ๐Ÿ”ฅ

2: Facebook Groups

Facebook groups can be a very powerful marketing tool ๐Ÿ› ๏ธ

There are two ways to use Facebook groups to sell your services:

1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.

3. Linkedin Outreach

- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad

4. Freelance Platforms

There are 100's of job platforms to find work or earn a side income through freelancing.

I used Fiverr.

How I turned $5 into 5 figures on Fiverr:

- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website

5. Manual Outreach

Look for businesses in your niche here:

- Yellow pages
- Google & Google maps
- Local online business directories
- Facebook (search your niche keywords)
- Local print media like newspapers and flyers

Look for the following:

1. Do they have a website? If no - good. If yes - can you improve it?
2. Do they show up on Google for their business?

If you see potential, it's time for you to pitch your services.


It's a numbers game.

The more you reach out to, the more chance you have of succeeding. ๐Ÿ’ช

Here are a few ways you can get higher-paying web design clients:

๐Ÿ“Œ Set Up a Sales Funnel
๐Ÿ“Œ Dominate Your Niche
๐Ÿ“Œ Be Top of Mind
๐Ÿ“Œ Get Your Clients Results

Bonus Tips: ๐Ÿ”ฅ

- Avoid directly selling yourself
- Focus on quality over quantity
- Set aside time for learning new skills

Now it’s up to you to apply what you’ve learned to get results. ๐Ÿ’ช

Remember that knowledge leads to nothing without action.

For further reading and more detail:

TL;DR ๐Ÿฅœ

How to Get Clients as a Freelance Developer:

- Brand Identity
- Niche
- Portfolio
- Price Strategy
- Ads
- LinkedIn
- FB Groups
- Freelance Platforms
- Outreach