How to Write a Winning Web Design Proposal πŸ”₯

So...Your prospective client asks to provide them with a quote.

You just send them the quote, right?


If you do, you will be missing out on a massive opportunity πŸ’ͺ

Follow these great tips below πŸ‘‡

1. The Pre-Proposal Phase

Ask your client these 10 questions:

-> What does your business do?
-> Who is your ideal target market?
-> What is the desired action you would like a website visitor to do?
-> What makes you unique from your competitors?

-> What is an average client/customer worth to your business?
-> How do you currently get new clients/customers?
-> How many clients/sales do you get on an average month?
-> Do you have professional images and a brand identity?

-> When would you like the project completed by?
-> Is there anything else you would like me to know about?

πŸ”₯ Bonus Tip:

If you feel like the client has a limited budget, you can ask them:

“Do you have a budget set aside for this project and is it at least over $X?"

X is your desired minimum amount.

This will justify further questioning ⬇️

Get the information, now create the proposal πŸ‘Œ

Let's start with:

2. What is a Proposal Template?

- Intro/Cover Page
- Project Overview (what they want)
- Quote Options (always provide 3 options)
- Terms of Agreement (payment and delivery terms)

This shows:
You understand the project, the business needs can provide the solution for them.

3. Breaking Down the Project Overview

- Highlighting the Problem
- Showcasing the Solution

a) Highlighting the Problem 🚫

Mention company goal

“…to improve your existing website to focus on generating more free consultations which will result in more paying clients.”

Show the Problem

“According to your data, only 2% of website visitors result in free consultations and 10% of free consultations result in paying clients.”

πŸ‘†You are showing that there is a major problem that needs to be solved, which leads us on to the solution.

b) Showcasing the Solution: βœ…

How do you know what the solution is?

1. Read case studies - show examples of good and bad websites

2. Add video to website

3. Need customer testimonials

4. Increase website speed

5. Marketing improvement

6. Learn CRO

Recommended Resources: πŸ™Œ

- CrazyEgg
- Kissmetrics
- DigitalMarketer
- Moz
- Nielson Normal

Explaining the Quote Options:

Always give 3 Pricing Options:

- Option 1: Cheapest
- Option 2: Should be 30 - 50% higher
- Option 3: Should be 50 - 70% higher than option 2

πŸ’₯Tip: Offer value-based or fixed pricing rather than billing by the hour.

πŸ₯‘ Takeaway: Most clients never choose the cheapest option.

They choose option 2 or 3.

(Which means more $ for you too).

4. Sending the Proposal

Don't overcomplicate it, let your proposal do the talking πŸ™Œ

Post-Proposal Phase

βœ… Follow up after a week.
βœ… Keep following up, until you get a YES or NO.
βœ… If NO, find out why.
βœ… Adapt your proposal and communication accordingly.

Check out the full article here ⬇️

TL;DR Summary πŸ₯œ

1. Ask pre-proposal questions (1-10)
2. Highlight the problem
3. Showcase the solution
4. Explain quote options
5. Terms of agreement/pricing
6. Send the proposal
7. Post-proposal phase